Mediacorz2010

  1) Type up your feedback: target grade 6 a. What Mark and Grade did you get? total mark:18 grade:4 b. What targets were you given for the longer written questions? "remember your comments should be on the representation of the older people rather than the brand. 2) Look at the mark scheme for this assessment. For Question 2 (12 mark unseen) use the indicative content in the mark scheme to identify three points that you could have referred to in your answer. the old woman wearing a pair of glasses, the fact that her skin was wrinkly, her holding a cup of tea 3) For Question 3 (Galaxy - Propp's Character Theory) use the mark scheme to write down the main characters that you could have referenced and how we can link them to the Galaxy advert CSP.  hero, princess , helper  4) Now look at Question 4 (Galaxy - Class Stereotypes). Use the mark scheme to identify three points you could have made in your answer here. the man in the car is upper class because of the nice car he...

  Context 1. What is her background? Where is her family from? Who are her parents? Where did she appear early in her career? Language 1. Describe 3 differences you can see between her Instagram and TikTok (look / pace / type of content). 2. Explain how the genre features of TikTok change the tone of her content compared with Instagram. 3. Evaluate which platform gives her the most control over her brand image, and why. 4. Open her public Instagram feed. Find ONE post that best shows a consistent 'brand look' and note the media-language choices.     a. Screenshot/sketch the post; note colour palette, shot type, caption style.     b. Write 2 sentences: What does this post want the audience to think of her? Industry 1. List 2 ways Instagram makes money from Kim Kardashian and 1 risk of influencer marketing. 2. Explain why concentration of ownership might be a concern for audiences. 3. What companies/brands are Kardashian associated with? Why might they want to be ...

  1. 'Effective use' of social media A model example of an influencer who uses platforms expertly and purposefully. - Marcus Rashford effectively uses social media to promote his work on helping all school kids to get free school lunch and also promote all his charity work for the less fortunate children. He also uses it to show pictures from a game in football that he may have taken part in and to keep all football fans u to date. 2. Real-world impact Influenced government policy (e.g. free school meals) and mobilised companies and individuals. - Marcus Rashford fought for free school meals for all children by holding a campaign back in 2020 during Covid to force the government to put free school meals in place for all schools across the UK. Eventually the government took in what his plan was and it was put in place. 3. Industry & regulation Shows how platforms profit and why brands (Burberry, Aldi, Nike, Tesco) want to associate with him. - Marcus Rashford has done so muc...

Brief 5 (Music Video): Choose an official music video by an established band or solo artist that tells a clear story or features a strong community of fans. BROWN SKIN GIRL BY BEYONE 2. the audience for this music video is young black people, women in particular due to the song title being " Brown Skin Girl". These 3 images show the expression of the African culture and this video is trying to signify that black culture is very important. 3. This video would make the audience feel as though they are part of a community because the lyrics of the song and the images of the video will make young black women feel like this song was made for then in a way to express themselves as "beautiful black women". Task 2: Establishing a Concept & Brand Identity 1. Write a brief introduction to your fictional person/group. name: Uglyman Music genre: Afroswing Core style/vibe: realest

 1. What is meant by the term ‘deregulation’ in the context of the UK radio industry? How does this contrast with how the UK government historically controlled the airwaves up until the 1970s? Deregulation refers to the systematic dismantling of these strict state rules. shifting the power from government regulators over to the free market. the UK government tightly controlled the airwaves. Up until the 1970s , the BBC held a legal monopoly over domestic radio broadcasting. Even when commercial "Independent Local Radio" (ILR) was introduced in 1973, it was strictly regulated.  2. Explain how deregulation dismantled ownership laws. How did this change allow multinational media conglomerates to sweep in and build massive national brand networks? Deregulation dismantled these barriers. This allowed multinational conglomerates like BMGto sweep in, buy up local stations, and build massive national brand monopolies. 3. In a heavily regulated era, radio stations faced strict penalt...

  1) What radio stations were offered by the BBC before 1967? BBC Radio Home (1939-1967) broadcasting education programmes and news. Mainly speech-based. Replaced by Radio 4. 2) How was BBC radio reorganised in September 1967? What were the new stations that launched? BBC Radio Light (1945-1967) broadcasting mainly light entertainment (comedy / drama) and music. Replaced by Radio 2. 3) What was pirate radio and why was it popular? pirate radio was a radio station were BBC would play mostly pop and new gen music for the youth. 4) Why did pirate radio stop broadcasting in 1967? the 1967 Marine Broadcasting Offences Act officially outlawed pirate radio stations. The Government had closed the legal loophole that allowed these stations to broadcast and these had a British audience of 10 to 15 million. This meant the audience had to go to Radio 1 if they wanted to listen to popular music. 5) How did the BBC attract young audiences to Radio 1 after pirate radio stations were closed down? ...

2) Read the mark scheme for this assessment carefully . Write down the mark you achieved for each question:  Q1: 0 Q2: 1 Q3: 3 Q4:2 Q5: 0 3) Look specifically at question 2. Use the indicative content in the mark scheme for question 2 to write three connotations of the design and layout of Tatler. -the denotation of one central image directly addressing the audience enables the audience to see the aspirational Tatler reader – an upmarket, sophisticated woman. -the denotation of one central image directly addressing the audience enables the audience to see the aspirational Tatler reader – an upmarket, sophisticated woman. -the stylised serifed font of the masthead contrasts with the sans-serif fonts used elsewhere signifying a well-produced, easy-to-read product that has been designed to be a pleasure for the audience to read. 4) Now look at question 3 - Heat magazine. Use the indicative content in the mark scheme to write three ways celebrities are represented in Heat magazine. -s...

  1) How can we apply narrative theories to this episode of   Doctor Who ?  Todorov's Equilibrium: Propp's character theory: Barthes's enigma and action codes: Levi-Strauss's binary opposition:  Todorov's e qualibrium helps give the story more meaning because when the TARDIS broke down it shows Doctor who and his companions helping to fix it. 2) In your opinion, what is the most important scene in the episode and why? In my opinion the most important scene is when Susuan's school teachers, Ian and Barbara try find out where she lives and then they end up finding out that her and Doctor who live in a TARDIS and the only way to enter is by entering a phone box. 3) What genre is  An Unearthly Child  and how can you tell? Make specific reference to aspects of the episode. An Unearthly child would be in the sci-fi genre for TV shows because all sci-f movies involve a lot of science. They also involve space ships and aliens and doctor who contains all these ...

1) Why do advertisers use stereotypes?  [6 marks] To quickly communicate complex messages, trigger instant audience recognition and build an emotional connection with consumers. 2) Explain how advertisements reflect the social and cultural contexts in which they were created. reflecting dominant values, norms and aspiration while simultaneously shaping them. 1) What is an advertising campaign? A series of advertisements that share a singular theme, message or idea. These are used to raise awareness of an issue or the brand itself. 2) What is the objective of the NHS Represent campaign?  To spread awareness that there's a low percent of black and Asian people donating blood to those in need and how if their percentage was to increase it would be helpful to many. 3) What does this advert want people to do once they've seen it (the 'call to action')? The advert wants to see more people donating blood once they see the advert. 4) Why is the advert called 'Represent'...

1. Advertising & Marketing - Key Conventions 2. Gender Stereotyping in Marketing 3. OMO CSP 4. Galaxy CSP 5. NHS CSP

REPRESENTATION: 1) What celebrities or famous people are mentioned on the cover? Why do you think Tatler put them on the cover? Emma Weymouth is on the cover and more celebrities because if wealthy people who are fans f these celebs see them wearing a nice clothing brand they are most likely going to buy what they may be earing to using celebrities is a good way of marketing a clothing brand. 2) What do the cover lines suggest about the lifestyle of rich people in the UK? The context on the cover is mainly in bold textiles conveying how rich peoples lifestyle in the UK is sicks out from other lifestyles and how they are the main focus in a lot of communities. It also shows how society mainly care about the wealthy people and make them a priority. 3) Looking at the image and cover lines together, what different  groups  of people are represented on the cover and how are they represented? (E.g. men/women/rich people/race & ethnicity etc.)  The women in the cover are pre...

  1) Look at the  Heat Media Pack . Go to  page 2 : the Heat mission. Write  three  things that Heat offers its readers under 'print'. INTRODUCTION- HEAT 1 . On air- heat radio brings the voice of the brand to life with the music soundtrack to your workday. 2. In print- heat bring readers a truly unique, quality, experience. 3. Across digital platforms- heat deliver breaking news funny, engaging and exclusive content . 2) Now go to  page 3  of the Media Pack - celebrity focus. What does the page say that Heat offers readers? Heat insure readers are always in the known and give them conversation starters they can show about their friends down at the pub. 3) Now look at  page 4  of the Heat Media Pack. What other content does Heat magazine offer its readers aside from celebrity news? They offer celebrity fashion because that's what the readers love and lifestyle hacks. 4) Look at  page 5 . What is Heat magazine's audience profile? Write al...

  1) What  key conventions  of TV advertising can you find in the Galaxy advert? -Sound(music) -Logo and slogan -Dialogue -CGI -Mise-en-scene -Camera shots - Narrative 2) What is the  key message  the Galaxy advert is communicating about its chocolate? The slogan for the advert will help you with this question. I think the slogan "why have cotton when you can have silk?", means that when Hepburn was on the bus and she was a bout to eat the chocolate she was in a comfortable place 'cotton' but when she was in the mans car and she was eating the chocolate 'silk' means that this chocolate is best when your in the most comfortable place. 3) Who is Audrey Hepburn and w hy did Galaxy select Audrey Hepburn for this advert?  Audrey Hepburn was a huge Hollywood star in the 1950s-1960s and she was associated with the Hollywood glamour and style. Galaxy used her for their adverted because seen how she was respected when she was alive and everyone knew who she was; her...

  1) Find  three  adverts featuring women that are from the 1950s or 1960s.  Save the images to your Media folder as jpegs and then import them into your blog post.  Hint:  You may wish to look at car, perfume or cleaning products but can use any product you wish. 2) Find  three  adverts featuring women that are from post-2000.  Save the images to your Media folder as jpegs and then import them into your blog post. 3) What stereotypes of women can you find in the 1950s and 1960s adverts? Give specific examples.  Women don't have a life outside of their family and all they should have to do is clean and make dinner for the household.