Radio:Launch of bbc1 csp

 1) What radio stations were offered by the BBC before 1967?

BBC Radio Home (1939-1967) broadcasting education programmes and news. Mainly speech-based. Replaced by Radio 4.


2) How was BBC radio reorganised in September 1967? What were the new stations that launched?

BBC Radio Light (1945-1967) broadcasting mainly light entertainment (comedy / drama) and music. Replaced by Radio 2.

3) What was pirate radio and why was it popular?

pirate radio was a radio station were BBC would play mostly pop and new gen music for the youth.

4) Why did pirate radio stop broadcasting in 1967?

the 1967 Marine Broadcasting Offences Act officially outlawed pirate radio stations. The Government had closed the legal loophole that allowed these stations to broadcast and these had a British audience of 10 to 15 million. This meant the audience had to go to Radio 1 if they wanted to listen to popular music.

5) How did the BBC attract young audiences to Radio 1 after pirate radio stations were closed down?

Many of the pirate station DJs were then employed by BBC Radio 1, thus bringing many of the their loyal listeners with them. 

6) What was 'needle time' and why was it a problem for BBC Radio?

Needle time meant they could only play 5 hours of music per day. This was a problem because BBc wanted to play music throughout a 24hour period.

7) How did BBC Radio 1 offer different content to previous BBC radio stations?

They were able to develop better content more suitable for the target audience because commercial radio didn't start until 1973 so they had no competition.

8) Who was the first presenter for BBC Radio 1 and why did these new Radio 1 DJs cause upset initially at the traditional BBC?

Tony Blackburn and DJ's caused upset because of how informal they were.

9) Listen to excerpts from the Tony Blackburn's first 1967 broadcast - how might it have appealed to young listeners?

10) How was Tony Blackburn's radio show more like pirate radio rather than traditional BBC radio content?

1) What was the target audience for BBC Radio 1 in 1967?

Their target audience was 15-29.

2) Why did Radio 1 initially struggle to attract young listeners?

They streamed a lot of formal music and the younger generation wasn't listening to that style of music so they create pirate radio to stream pop and new gen music for the youth.

3) What audience pleasures did Radio 1 offer listeners in 1967? (Use Blumler and Katz Uses and Gratifications theory).



4) How is the BBC funded?

BBC is funded through the compulsory licence fee (£180 now; it was around £4 a year in the 1960s). 

5) Applying Stuart Hall's Reception theory, what would the preferred and oppositional readings have been for BBC Radio 1 in 1967? 

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