Kim Kardashian

 Context

1. What is her background? Where is her family from? Who are her parents? Where did she appear early in her career?

Language

1. Describe 3 differences you can see between her Instagram and TikTok (look / pace / type of content).

2. Explain how the genre features of TikTok change the tone of her content compared with Instagram.

3. Evaluate which platform gives her the most control over her brand image, and why.

4. Open her public Instagram feed. Find ONE post that best shows a consistent 'brand look' and note the media-language choices.

    a. Screenshot/sketch the post; note colour palette, shot type, caption style.

    b. Write 2 sentences: What does this post want the audience to think of her?

Industry

1. List 2 ways Instagram makes money from Kim Kardashian and 1 risk of influencer marketing.

2. Explain why concentration of ownership might be a concern for audiences.

3. What companies/brands are Kardashian associated with? Why might they want to be linked to those celebrities?

Audience

1. Name the four Uses & Gratifications needs and give one example of each for her feed.

2. Explain how her style of address makes followers feel personally spoken to.

3. Look at the COMMENTS and engagement on one official post (likes, comments, shares). What do they tell you about her audience and how it participates?

    a. What sort of participation numbers does she get? (likes, comments, shares, saves).

    b. Find evidence of a preferred AND a more critical reading in the response.

    c. Write one sentence on what the audience response reveals.

Representation

1. Find a post showing either family, a product, or a cause.

    a. Selection: What is shown? What is left out?

    b. Construction: Which media-language choices build the representation?

    c. Stereotype Check: is the representation positive, negative, or both? Justify.

2. Describe one positive and one negative stereotype you can find on her feed.

3, Explain how SELECTION (Choosing what to show carefully) shapes the representation of her family life.

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