Mediacorz2010

  Context 1. What is her background? Where is her family from? Who are her parents? Where did she appear early in her career? Language 1. Describe 3 differences you can see between her Instagram and TikTok (look / pace / type of content). 2. Explain how the genre features of TikTok change the tone of her content compared with Instagram. 3. Evaluate which platform gives her the most control over her brand image, and why. 4. Open her public Instagram feed. Find ONE post that best shows a consistent 'brand look' and note the media-language choices.     a. Screenshot/sketch the post; note colour palette, shot type, caption style.     b. Write 2 sentences: What does this post want the audience to think of her? Industry 1. List 2 ways Instagram makes money from Kim Kardashian and 1 risk of influencer marketing. 2. Explain why concentration of ownership might be a concern for audiences. 3. What companies/brands are Kardashian associated with? Why might they want to be ...

  1. 'Effective use' of social media A model example of an influencer who uses platforms expertly and purposefully. - Marcus Rashford effectively uses social media to promote his work on helping all school kids to get free school lunch and also promote all his charity work for the less fortunate children. He also uses it to show pictures from a game in football that he may have taken part in and to keep all football fans u to date. 2. Real-world impact Influenced government policy (e.g. free school meals) and mobilised companies and individuals. - Marcus Rashford fought for free school meals for all children by holding a campaign back in 2020 during Covid to force the government to put free school meals in place for all schools across the UK. Eventually the government took in what his plan was and it was put in place. 3. Industry & regulation Shows how platforms profit and why brands (Burberry, Aldi, Nike, Tesco) want to associate with him. - Marcus Rashford has done so muc...

Brief 5 (Music Video): Choose an official music video by an established band or solo artist that tells a clear story or features a strong community of fans. BROWN SKIN GIRL BY BEYONE 2. the audience for this music video is young black people, women in particular due to the song title being " Brown Skin Girl". These 3 images show the expression of the African culture and this video is trying to signify that black culture is very important. 3. This video would make the audience feel as though they are part of a community because the lyrics of the song and the images of the video will make young black women feel like this song was made for then in a way to express themselves as "beautiful black women". Task 2: Establishing a Concept & Brand Identity 1. Write a brief introduction to your fictional person/group. name: Uglyman Music genre: Afroswing Core style/vibe: realest

 1. What is meant by the term ‘deregulation’ in the context of the UK radio industry? How does this contrast with how the UK government historically controlled the airwaves up until the 1970s? Deregulation refers to the systematic dismantling of these strict state rules. shifting the power from government regulators over to the free market. the UK government tightly controlled the airwaves. Up until the 1970s , the BBC held a legal monopoly over domestic radio broadcasting. Even when commercial "Independent Local Radio" (ILR) was introduced in 1973, it was strictly regulated.  2. Explain how deregulation dismantled ownership laws. How did this change allow multinational media conglomerates to sweep in and build massive national brand networks? Deregulation dismantled these barriers. This allowed multinational conglomerates like BMGto sweep in, buy up local stations, and build massive national brand monopolies. 3. In a heavily regulated era, radio stations faced strict penalt...

  1) What radio stations were offered by the BBC before 1967? BBC Radio Home (1939-1967) broadcasting education programmes and news. Mainly speech-based. Replaced by Radio 4. 2) How was BBC radio reorganised in September 1967? What were the new stations that launched? BBC Radio Light (1945-1967) broadcasting mainly light entertainment (comedy / drama) and music. Replaced by Radio 2. 3) What was pirate radio and why was it popular? pirate radio was a radio station were BBC would play mostly pop and new gen music for the youth. 4) Why did pirate radio stop broadcasting in 1967? the 1967 Marine Broadcasting Offences Act officially outlawed pirate radio stations. The Government had closed the legal loophole that allowed these stations to broadcast and these had a British audience of 10 to 15 million. This meant the audience had to go to Radio 1 if they wanted to listen to popular music. 5) How did the BBC attract young audiences to Radio 1 after pirate radio stations were closed down? ...

2) Read the mark scheme for this assessment carefully . Write down the mark you achieved for each question:  Q1: 0 Q2: 1 Q3: 3 Q4:2 Q5: 0 3) Look specifically at question 2. Use the indicative content in the mark scheme for question 2 to write three connotations of the design and layout of Tatler. -the denotation of one central image directly addressing the audience enables the audience to see the aspirational Tatler reader – an upmarket, sophisticated woman. -the denotation of one central image directly addressing the audience enables the audience to see the aspirational Tatler reader – an upmarket, sophisticated woman. -the stylised serifed font of the masthead contrasts with the sans-serif fonts used elsewhere signifying a well-produced, easy-to-read product that has been designed to be a pleasure for the audience to read. 4) Now look at question 3 - Heat magazine. Use the indicative content in the mark scheme to write three ways celebrities are represented in Heat magazine. -s...