Mediacorz2010

 1. What is meant by the term ‘deregulation’ in the context of the UK radio industry? How does this contrast with how the UK government historically controlled the airwaves up until the 1970s? Deregulation refers to the systematic dismantling of these strict state rules. shifting the power from government regulators over to the free market. the UK government tightly controlled the airwaves. Up until the 1970s , the BBC held a legal monopoly over domestic radio broadcasting. Even when commercial "Independent Local Radio" (ILR) was introduced in 1973, it was strictly regulated.  2. Explain how deregulation dismantled ownership laws. How did this change allow multinational media conglomerates to sweep in and build massive national brand networks? Deregulation dismantled these barriers. This allowed multinational conglomerates like BMGto sweep in, buy up local stations, and build massive national brand monopolies. 3. In a heavily regulated era, radio stations faced strict penalt...

  1) What radio stations were offered by the BBC before 1967? BBC Radio Home (1939-1967) broadcasting education programmes and news. Mainly speech-based. Replaced by Radio 4. 2) How was BBC radio reorganised in September 1967? What were the new stations that launched? BBC Radio Light (1945-1967) broadcasting mainly light entertainment (comedy / drama) and music. Replaced by Radio 2. 3) What was pirate radio and why was it popular? pirate radio was a radio station were BBC would play mostly pop and new gen music for the youth. 4) Why did pirate radio stop broadcasting in 1967? the 1967 Marine Broadcasting Offences Act officially outlawed pirate radio stations. The Government had closed the legal loophole that allowed these stations to broadcast and these had a British audience of 10 to 15 million. This meant the audience had to go to Radio 1 if they wanted to listen to popular music. 5) How did the BBC attract young audiences to Radio 1 after pirate radio stations were closed down? ...

2) Read the mark scheme for this assessment carefully . Write down the mark you achieved for each question:  Q1: 0 Q2: 1 Q3: 3 Q4:2 Q5: 0 3) Look specifically at question 2. Use the indicative content in the mark scheme for question 2 to write three connotations of the design and layout of Tatler. -the denotation of one central image directly addressing the audience enables the audience to see the aspirational Tatler reader – an upmarket, sophisticated woman. -the denotation of one central image directly addressing the audience enables the audience to see the aspirational Tatler reader – an upmarket, sophisticated woman. -the stylised serifed font of the masthead contrasts with the sans-serif fonts used elsewhere signifying a well-produced, easy-to-read product that has been designed to be a pleasure for the audience to read. 4) Now look at question 3 - Heat magazine. Use the indicative content in the mark scheme to write three ways celebrities are represented in Heat magazine. -s...

  1) How can we apply narrative theories to this episode of   Doctor Who ?  Todorov's Equilibrium: Propp's character theory: Barthes's enigma and action codes: Levi-Strauss's binary opposition:  Todorov's e qualibrium helps give the story more meaning because when the TARDIS broke down it shows Doctor who and his companions helping to fix it. 2) In your opinion, what is the most important scene in the episode and why? In my opinion the most important scene is when Susuan's school teachers, Ian and Barbara try find out where she lives and then they end up finding out that her and Doctor who live in a TARDIS and the only way to enter is by entering a phone box. 3) What genre is  An Unearthly Child  and how can you tell? Make specific reference to aspects of the episode. An Unearthly child would be in the sci-fi genre for TV shows because all sci-f movies involve a lot of science. They also involve space ships and aliens and doctor who contains all these ...

1) Why do advertisers use stereotypes?  [6 marks] To quickly communicate complex messages, trigger instant audience recognition and build an emotional connection with consumers. 2) Explain how advertisements reflect the social and cultural contexts in which they were created. reflecting dominant values, norms and aspiration while simultaneously shaping them. 1) What is an advertising campaign? A series of advertisements that share a singular theme, message or idea. These are used to raise awareness of an issue or the brand itself. 2) What is the objective of the NHS Represent campaign?  To spread awareness that there's a low percent of black and Asian people donating blood to those in need and how if their percentage was to increase it would be helpful to many. 3) What does this advert want people to do once they've seen it (the 'call to action')? The advert wants to see more people donating blood once they see the advert. 4) Why is the advert called 'Represent'...

1. Advertising & Marketing - Key Conventions 2. Gender Stereotyping in Marketing 3. OMO CSP 4. Galaxy CSP 5. NHS CSP