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Magazines and Music Video assessment learner response

2) Read the mark scheme for this assessment carefully . Write down the mark you achieved for each question:  Q1: 0 Q2: 1 Q3: 3 Q4:2 Q5: 0 3) Look specifically at question 2. Use the indicative content in the mark scheme for question 2 to write three connotations of the design and layout of Tatler. -the denotation of one central image directly addressing the audience enables the audience to see the aspirational Tatler reader – an upmarket, sophisticated woman. -the denotation of one central image directly addressing the audience enables the audience to see the aspirational Tatler reader – an upmarket, sophisticated woman. -the stylised serifed font of the masthead contrasts with the sans-serif fonts used elsewhere signifying a well-produced, easy-to-read product that has been designed to be a pleasure for the audience to read. 4) Now look at question 3 - Heat magazine. Use the indicative content in the mark scheme to write three ways celebrities are represented in Heat magazine. -s...
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Doctor who - LIAR

  1) How can we apply narrative theories to this episode of   Doctor Who ?  Todorov's Equilibrium: Propp's character theory: Barthes's enigma and action codes: Levi-Strauss's binary opposition:  Todorov's e qualibrium helps give the story more meaning because when the TARDIS broke down it shows Doctor who and his companions helping to fix it. 2) In your opinion, what is the most important scene in the episode and why? In my opinion the most important scene is when Susuan's school teachers, Ian and Barbara try find out where she lives and then they end up finding out that her and Doctor who live in a TARDIS and the only way to enter is by entering a phone box. 3) What genre is  An Unearthly Child  and how can you tell? Make specific reference to aspects of the episode. An Unearthly child would be in the sci-fi genre for TV shows because all sci-f movies involve a lot of science. They also involve space ships and aliens and doctor who contains all these ...
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Advertising CSP 3: Represent NHS Blood campaign

1) Why do advertisers use stereotypes?  [6 marks] To quickly communicate complex messages, trigger instant audience recognition and build an emotional connection with consumers. 2) Explain how advertisements reflect the social and cultural contexts in which they were created. reflecting dominant values, norms and aspiration while simultaneously shaping them. 1) What is an advertising campaign? A series of advertisements that share a singular theme, message or idea. These are used to raise awareness of an issue or the brand itself. 2) What is the objective of the NHS Represent campaign?  To spread awareness that there's a low percent of black and Asian people donating blood to those in need and how if their percentage was to increase it would be helpful to many. 3) What does this advert want people to do once they've seen it (the 'call to action')? The advert wants to see more people donating blood once they see the advert. 4) Why is the advert called 'Represent'...
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Advertising & Marketing - Blog Index

1. Advertising & Marketing - Key Conventions 2. Gender Stereotyping in Marketing 3. OMO CSP 4. Galaxy CSP 5. NHS CSP
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Tatler CSP: Blog Task

REPRESENTATION: 1) What celebrities or famous people are mentioned on the cover? Why do you think Tatler put them on the cover? Emma Weymouth is on the cover and more celebrities because if wealthy people who are fans f these celebs see them wearing a nice clothing brand they are most likely going to buy what they may be earing to using celebrities is a good way of marketing a clothing brand. 2) What do the cover lines suggest about the lifestyle of rich people in the UK? The context on the cover is mainly in bold textiles conveying how rich peoples lifestyle in the UK is sicks out from other lifestyles and how they are the main focus in a lot of communities. It also shows how society mainly care about the wealthy people and make them a priority. 3) Looking at the image and cover lines together, what different  groups  of people are represented on the cover and how are they represented? (E.g. men/women/rich people/race & ethnicity etc.)  The women in the cover are pre...
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heat CSP

  1) Look at the  Heat Media Pack . Go to  page 2 : the Heat mission. Write  three  things that Heat offers its readers under 'print'. INTRODUCTION- HEAT 1 . On air- heat radio brings the voice of the brand to life with the music soundtrack to your workday. 2. In print- heat bring readers a truly unique, quality, experience. 3. Across digital platforms- heat deliver breaking news funny, engaging and exclusive content . 2) Now go to  page 3  of the Media Pack - celebrity focus. What does the page say that Heat offers readers? Heat insure readers are always in the known and give them conversation starters they can show about their friends down at the pub. 3) Now look at  page 4  of the Heat Media Pack. What other content does Heat magazine offer its readers aside from celebrity news? They offer celebrity fashion because that's what the readers love and lifestyle hacks. 4) Look at  page 5 . What is Heat magazine's audience profile? Write al...
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Galaxy advert

  1) What  key conventions  of TV advertising can you find in the Galaxy advert? -Sound(music) -Logo and slogan -Dialogue -CGI -Mise-en-scene -Camera shots - Narrative 2) What is the  key message  the Galaxy advert is communicating about its chocolate? The slogan for the advert will help you with this question. I think the slogan "why have cotton when you can have silk?", means that when Hepburn was on the bus and she was a bout to eat the chocolate she was in a comfortable place 'cotton' but when she was in the mans car and she was eating the chocolate 'silk' means that this chocolate is best when your in the most comfortable place. 3) Who is Audrey Hepburn and w hy did Galaxy select Audrey Hepburn for this advert?  Audrey Hepburn was a huge Hollywood star in the 1950s-1960s and she was associated with the Hollywood glamour and style. Galaxy used her for their adverted because seen how she was respected when she was alive and everyone knew who she was; her...
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