Mediacorz2010

1) Why do advertisers use stereotypes?  [6 marks] To quickly communicate complex messages, trigger instant audience recognition and build an emotional connection with consumers. 2) Explain how advertisements reflect the social and cultural contexts in which they were created. reflecting dominant values, norms and aspiration while simultaneously shaping them. 1) What is an advertising campaign? A series of advertisements that share a singular theme, message or idea. These are used to raise awareness of an issue or the brand itself. 2) What is the objective of the NHS Represent campaign?  To spread awareness that there's a low percent of black and Asian people donating blood to those in need and how if their percentage was to increase it would be helpful to many. 3) What does this advert want people to do once they've seen it (the 'call to action')? The advert wants to see more people donating blood once they see the advert. 4) Why is the advert called 'Represent'...

1. Advertising & Marketing - Key Conventions 2. Gender Stereotyping in Marketing 3. OMO CSP 4. Galaxy CSP 5. NHS CSP

REPRESENTATION: 1) What celebrities or famous people are mentioned on the cover? Why do you think Tatler put them on the cover? Emma Weymouth is on the cover and more celebrities because if wealthy people who are fans f these celebs see them wearing a nice clothing brand they are most likely going to buy what they may be earing to using celebrities is a good way of marketing a clothing brand. 2) What do the cover lines suggest about the lifestyle of rich people in the UK? The context on the cover is mainly in bold textiles conveying how rich peoples lifestyle in the UK is sicks out from other lifestyles and how they are the main focus in a lot of communities. It also shows how society mainly care about the wealthy people and make them a priority. 3) Looking at the image and cover lines together, what different  groups  of people are represented on the cover and how are they represented? (E.g. men/women/rich people/race & ethnicity etc.)  The women in the cover are pre...

  1) Look at the  Heat Media Pack . Go to  page 2 : the Heat mission. Write  three  things that Heat offers its readers under 'print'. INTRODUCTION- HEAT 1 . On air- heat radio brings the voice of the brand to life with the music soundtrack to your workday. 2. In print- heat bring readers a truly unique, quality, experience. 3. Across digital platforms- heat deliver breaking news funny, engaging and exclusive content . 2) Now go to  page 3  of the Media Pack - celebrity focus. What does the page say that Heat offers readers? Heat insure readers are always in the known and give them conversation starters they can show about their friends down at the pub. 3) Now look at  page 4  of the Heat Media Pack. What other content does Heat magazine offer its readers aside from celebrity news? They offer celebrity fashion because that's what the readers love and lifestyle hacks. 4) Look at  page 5 . What is Heat magazine's audience profile? Write al...