Why study Marcus Rashford ?
1. 'Effective use' of social media A model example of an influencer who uses platforms expertly and purposefully. - Marcus Rashford effectively uses social media to promote his work on helping all school kids to get free school lunch and also promote all his charity work for the less fortunate children. He also uses it to show pictures from a game in football that he may have taken part in and to keep all football fans u to date. 2. Real-world impact Influenced government policy (e.g. free school meals) and mobilised companies and individuals. - Marcus Rashford fought for free school meals for all children by holding a campaign back in 2020 during Covid to force the government to put free school meals in place for all schools across the UK. Eventually the government took in what his plan was and it was put in place. 3. Industry & regulation Shows how platforms profit and why brands (Burberry, Aldi, Nike, Tesco) want to associate with him. - Marcus Rashford has done so muc...