Why study Marcus Rashford ?

 1. 'Effective use' of social media

A model example of an influencer who uses platforms expertly and purposefully.

- Marcus Rashford effectively uses social media to promote his work on helping all school kids to get free school lunch and also promote all his charity work for the less fortunate children. He also uses it to show pictures from a game in football that he may have taken part in and to keep all football fans u to date.

2. Real-world impact
Influenced government policy (e.g. free school meals) and mobilised companies and individuals.

- Marcus Rashford fought for free school meals for all children by holding a campaign back in 2020 during Covid to force the government to put free school meals in place for all schools across the UK. Eventually the government took in what his plan was and it was put in place.

3. Industry & regulation
Shows how platforms profit and why brands (Burberry, Aldi, Nike, Tesco) want to associate with him.

- Marcus Rashford has done so much good and has set a highly positive reputation for himself additionally he's a professional footballer. This caused for well known brands like Burberry, Nike, Aldi , and Tesco to want to associate with him because a celebrity with a good persona can bring in a staggering amount of new customers to their business.

4. Activism, not just profit
He directs most effort to good causes rather than commercial gain - unusual for an influencer.

- Marcus Rashford is a part of a small percentage of celebrities that do good for their community for the benefit of those who are in need instead of doing activism for the profit that is made. Marcus Rashford tends to put the profits that he makes towards his charities to better the facilities rather than spending it all on himself.

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