Magazines and Music Video assessment learner response

2) Read the mark scheme for this assessment carefully. Write down the mark you achieved for each question: 

Q1: 0
Q2: 1
Q3: 3
Q4:2
Q5: 0

3) Look specifically at question 2. Use the indicative content in the mark scheme for question 2 to write three connotations of the design and layout of Tatler.

-the denotation of one central image directly addressing the audience enables the audience to see the aspirational Tatler reader – an upmarket, sophisticated woman.

-the denotation of one central image directly addressing the audience enables the audience to see the aspirational Tatler reader – an upmarket, sophisticated woman.

-the stylised serifed font of the masthead contrasts with the sans-serif fonts used elsewhere signifying a well-produced, easy-to-read product that has been designed to be a pleasure for the audience to read.

4) Now look at question 3 - Heat magazine. Use the indicative content in the mark scheme to write three ways celebrities are represented in Heat magazine.

-some of the paparazzi photography is designed to make them look like ‘normal’ people so readers can identify with them or feel closer to them.

-Celebrities are presented as important and desirable – this is the latest gossip that readers have to know about. 

-Celebrities on cover tend to be reality TV or pop stars – celebrities generally from more working class backgrounds so again creating a point of contact with a working or middle class audience.

5) Look at question 5 - Arctic Monkeys and audience identity. This is a real AQA past question with lots of potential answers given in the mark scheme. Choose three answers that specifically refer to the Arctic Monkeys CSP and write them here. 

-the audience might watch music videos to reinforce values and behaviour. The lead singer seems to not care about the filming of the music video, rarely making eye contact with the camera and stating at the beginning ‘don’t believe the hype’. The audience gain a sense of identity as they can relate to the lead singer’s both nonchalant and rock and roll representation.

- the audience can gain a sense of identity as they recognise something of themselves or relate in some way to the group. The band are dressed in standard teenage rock band garb of plain t-shirts, jeans and trainers, a look that can be easily replicated by fans or is already worn by them. They are not really offering a performance, it is more of a jam session with them showing their musical prowess to their friends which is something the audience might also do.

-music videos might represent artists as role models that fans can aspire to be like thus allowing the audience to gain a sense of identity. The band are represented as ‘everyday lads’ with typical clothes, costumes, acne. They make eye contact with each other and look to be having a laugh. The audience might feel they are achievable role models.

6) BLACKPINK - How You Like That didn't come up in this assessment. If this CSP comes up in your end of Year 1 exam, what three things about BLACKPINK and How You Like That could you try to include in your answer? 

- with over 40 billion streams and 20 million records sold worldwide, BlackPink is one of the best-selling girl groups of all time. The are the most-subscribed music act and most viewed brand on YouTube and the most-followed and most-sreamed female group on spotify.

-First K-pop girl group to top the Billboard 200 and first to win a MTV Video Music Award (VMA).

-All members are global ambassadors for high-end luxury brands (Chanel, Dior, YSL, Celine).

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