Mediacorz2010

1) Why do advertisers use stereotypes?  [6 marks] To quickly communicate complex messages, trigger instant audience recognition and build an emotional connection with consumers. 2) Explain how advertisements reflect the social and cultural contexts in which they were created. reflecting dominant values, norms and aspiration while simultaneously shaping them. 1) What is an advertising campaign? A series of advertisements that share a singular theme, message or idea. These are used to raise awareness of an issue or the brand itself. 2) What is the objective of the NHS Represent campaign?  To spread awareness that there's a low percent of black and Asian people donating blood to those in need and how if their percentage was to increase it would be helpful to many. 3) What does this advert want people to do once they've seen it (the 'call to action')? The advert wants to see more people donating blood once they see the advert. 4) Why is the advert called 'Represent'...

1. Advertising & Marketing - Key Conventions 2. Gender Stereotyping in Marketing 3. OMO CSP 4. Galaxy CSP 5. NHS CSP

REPRESENTATION: 1) What celebrities or famous people are mentioned on the cover? Why do you think Tatler put them on the cover? Emma Weymouth is on the cover and more celebrities because if wealthy people who are fans f these celebs see them wearing a nice clothing brand they are most likely going to buy what they may be earing to using celebrities is a good way of marketing a clothing brand. 2) What do the cover lines suggest about the lifestyle of rich people in the UK? The context on the cover is mainly in bold textiles conveying how rich peoples lifestyle in the UK is sicks out from other lifestyles and how they are the main focus in a lot of communities. It also shows how society mainly care about the wealthy people and make them a priority. 3) Looking at the image and cover lines together, what different  groups  of people are represented on the cover and how are they represented? (E.g. men/women/rich people/race & ethnicity etc.)  The women in the cover are pre...

  1) Look at the  Heat Media Pack . Go to  page 2 : the Heat mission. Write  three  things that Heat offers its readers under 'print'. INTRODUCTION- HEAT 1 . On air- heat radio brings the voice of the brand to life with the music soundtrack to your workday. 2. In print- heat bring readers a truly unique, quality, experience. 3. Across digital platforms- heat deliver breaking news funny, engaging and exclusive content . 2) Now go to  page 3  of the Media Pack - celebrity focus. What does the page say that Heat offers readers? Heat insure readers are always in the known and give them conversation starters they can show about their friends down at the pub. 3) Now look at  page 4  of the Heat Media Pack. What other content does Heat magazine offer its readers aside from celebrity news? They offer celebrity fashion because that's what the readers love and lifestyle hacks. 4) Look at  page 5 . What is Heat magazine's audience profile? Write al...

  1) What  key conventions  of TV advertising can you find in the Galaxy advert? -Sound(music) -Logo and slogan -Dialogue -CGI -Mise-en-scene -Camera shots - Narrative 2) What is the  key message  the Galaxy advert is communicating about its chocolate? The slogan for the advert will help you with this question. I think the slogan "why have cotton when you can have silk?", means that when Hepburn was on the bus and she was a bout to eat the chocolate she was in a comfortable place 'cotton' but when she was in the mans car and she was eating the chocolate 'silk' means that this chocolate is best when your in the most comfortable place. 3) Who is Audrey Hepburn and w hy did Galaxy select Audrey Hepburn for this advert?  Audrey Hepburn was a huge Hollywood star in the 1950s-1960s and she was associated with the Hollywood glamour and style. Galaxy used her for their adverted because seen how she was respected when she was alive and everyone knew who she was; her...

  1) Find  three  adverts featuring women that are from the 1950s or 1960s.  Save the images to your Media folder as jpegs and then import them into your blog post.  Hint:  You may wish to look at car, perfume or cleaning products but can use any product you wish. 2) Find  three  adverts featuring women that are from post-2000.  Save the images to your Media folder as jpegs and then import them into your blog post. 3) What stereotypes of women can you find in the 1950s and 1960s adverts? Give specific examples.  Women don't have a life outside of their family and all they should have to do is clean and make dinner for the household.

  1) What is independent cinema and how is it different to Hollywood blockbusters? independent cinema have smaller budgets then Hollywood blockbusters and most of their fundings come from public service broadcasters. Film institutions a charity funding. They are aslo distributed by smaller companies and their films contain a lot of smaller actors that aren't known as much as the actors you see in Hollywood blockbusters. 2) What is I, Daniel Blake about? It's about Daniel Blake standing up and fighting for the less fortunate and trying to help the single mother Katie and her 2 kids Daisy and Dylan and try flip their life's around and trying to show the public how poor the government act towards the people who have to live of benefits or people in poor life situations