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Camera movement and editing

1) Pick  three   aspects of  camera movement  in the Minority Report clip. Identify the  type  of camera movement and write about why the director chose to use that camera movement in the scene and what effect it has on the audience. The camera movement at the start of the scene was slow steady and fits the relaxed atmosphere. Until the camera cuts from the plane to the airport and the hand camera angle slowly starts to zooms onto a person signify that this person could be the main character. After the camera cuts to a scene where the main character is being chased out of a subway station and stuck in a dark alley being followed by a hand camera which vibrates in a fixed potion adding tension to the scene to make it seem highly realistic. During the alley scene the main character is fighting with the police and climbs up a building and the crane camera angle varies from low to high showing the audience the main character is in danger as the camera movement ...
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Advertising CSP 3: Represent NHS Blood campaign

1) Why do advertisers use stereotypes?  [6 marks] To quickly communicate complex messages, trigger instant audience recognition and build an emotional connection with consumers. 2) Explain how advertisements reflect the social and cultural contexts in which they were created. reflecting dominant values, norms and aspiration while simultaneously shaping them. 1) What is an advertising campaign? A series of advertisements that share a singular theme, message or idea. These are used to raise awareness of an issue or the brand itself. 2) What is the objective of the NHS Represent campaign?  To spread awareness that there's a low percent of black and Asian people donating blood to those in need and how if their percentage was to increase it would be helpful to many. 3) What does this advert want people to do once they've seen it (the 'call to action')? The advert wants to see more people donating blood once they see the advert. 4) Why is the advert called 'Represent'...
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mise en scene

  Second Task:  Create a blog post on blogger.com titled ‘Mise-en-scene’. Copy the table below onto your blog post. Watch the clips linked below and make notes on at least one denotation and one connotation of each element of mise-en-scene outlined in the table.   Title of Clip Costume & Make-Up Lighting & Colour Actor Movement/Placement Setting & Props Iron Man 3 https://www.youtube.com/watch?v=Ke1Y3P9D0Bc   iron man costume  bright sky during the day/very dark at night  a lot of flying  his mansion in the sky  RDR2 https://www.youtube.com/watch?v=O7En3CiKVYo   old western clothing  vibrant orange when the sun is setting  a lot of horse riding   guns,knifes,ropes,trains,pets outside the pub Stranger Things https://www.youtube.com/watch?v=aTjmiwXRyXs   1908s clothing  bright blue sky  brike riding and driving a van  bikes vans mics  Nike https://www.youtube.com/watch?v=68LMABu-kjc   new...
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