Denotation and connotation

 

1. In this photo i can see an advert about needing toilets(clean water). 

2. In this advert the setting and the poor face the child is making is denotation and this connotates how this child is in need of clean toilets as this add is by "water aid" a company which helps countries that dont have clean water and helps raise money for them. 

3. The effect this advert will have on the audience is that they will see the state that certain people are in and want to donate and want to help.




1. In this photo i can see an advert about food(KFC) ft. Cristiano Ronaldo with a football stadium as the background. 

2.In this advert Cristiano Ronaldo holding a bucket of KFC chicken is the denotation and the connotation is the quote they used"share the taste share the passion", which links to how Ronaldo is a passionate football player and this is a good way to use this for advertisement due to how Ronaldo is a very popular person and him being in a KFC advert is way to catch the eye of the audience. The stadium used as the background is a way of denoting how football stadiums are always filled with fans and the word "fans" connotes how this advert will gain more of an audience.

3. the effect this advert will have on the audience is how they will see a professional footballer is being used as a way of advertisement.



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