1) What information do media companies use to create a demographic profile of their audience?

-Name, age, dob, gender, education, social class, ethnicity, job/earnings/profession, home.

2) Why are media companies and advertisers increasingly using audience profiling and not just demographics?

-It provides a much deeper, nuanced and data driven understanding of their consumers.

3) What are the seven different Pychographic groups? 

-The aspirer, The reformer, The explorer, The mainstream, The struggler, The resigned and The succeeder.

4) Write a brief summary of what each Psychographic group is seeking or motivated by.

-The aspirers are motivated by image, appearance, persona, charisma and fashion. An attractive pack is as important to them as its contents. Their core need in life is for status.

-The mainstreams seek to respond to big established brands to family brands and to offers  of value for money. Their core need in life is for security.

-The strugglers seek visual impact and physical sensation and these are an important element of their brand choices. In essence they seek escape.

-The resigned are motivated by the need for safety and economy as this is what their brand is driven by. They choose above all what is familiar to them. In life their aim is to survive.

-The succeeders seek out the best because that is what they feel they deserve. On the other hand they also like to seek out caring and protective brands-their aggressive attitude to life means they need relax occasionally. Their core need in life is for control.

Comments

Post a Comment

Popular posts from this blog

mise en scene

  Second Task:  Create a blog post on blogger.com titled ‘Mise-en-scene’. Copy the table below onto your blog post. Watch the clips linked below and make notes on at least one denotation and one connotation of each element of mise-en-scene outlined in the table.   Title of Clip Costume & Make-Up Lighting & Colour Actor Movement/Placement Setting & Props Iron Man 3 https://www.youtube.com/watch?v=Ke1Y3P9D0Bc   iron man costume  bright sky during the day/very dark at night  a lot of flying  his mansion in the sky  RDR2 https://www.youtube.com/watch?v=O7En3CiKVYo   old western clothing  vibrant orange when the sun is setting  a lot of horse riding   guns,knifes,ropes,trains,pets outside the pub Stranger Things https://www.youtube.com/watch?v=aTjmiwXRyXs   1908s clothing  bright blue sky  brike riding and driving a van  bikes vans mics  Nike https://www.youtube.com/watch?v=68LMABu-kjc   new...
Read more

Denotation and connotation

Image
  1. In this photo i can see an advert about needing toilets(clean water).  2. In this advert the setting and the poor face the child is making is denotation and this connotates how this child is in need of clean toilets as this add is by "water aid" a company which helps countries that dont have clean water and helps raise money for them.  3. The effect this advert will have on the audience is that they will see the state that certain people are in and want to donate and want to help. 1. In this photo i can see an advert about food(KFC) ft. Cristiano Ronaldo with a football stadium as the background.  2.In this advert Cristiano Ronaldo holding a bucket of KFC chicken is the denotation and the connotation is the quote they used"share the taste share the passion", which links to how Ronaldo is a passionate football player and this is a good way to use this for advertisement due to how Ronaldo is a very popular person and him being in a KFC advert is way to catch the ...
Read more

Camera movement and editing

1) Pick  three   aspects of  camera movement  in the Minority Report clip. Identify the  type  of camera movement and write about why the director chose to use that camera movement in the scene and what effect it has on the audience. The camera movement at the start of the scene was slow steady and fits the relaxed atmosphere. Until the camera cuts from the plane to the airport and the hand camera angle slowly starts to zooms onto a person signify that this person could be the main character. After the camera cuts to a scene where the main character is being chased out of a subway station and stuck in a dark alley being followed by a hand camera which vibrates in a fixed potion adding tension to the scene to make it seem highly realistic. During the alley scene the main character is fighting with the police and climbs up a building and the crane camera angle varies from low to high showing the audience the main character is in danger as the camera movement ...
Read more