Mediacorz2010

  1) What is the preferred reading of a media text? What the producer wants the audience the believe. 2) What is the oppositional reading of a media text? The opinion the producer doesn't want them to believe. 3) How does the Harry Brown trailer position the audience to respond to the teenage characters in the film? Teenagers from some areas cause problems and get up to dangerous acts making some areas unsafe. 4) Why might young people reject this reading and construct an oppositional reading of the trailer? They might think this rogue behaviour is okay because there young they believe their all innocent even though what they are doing is making the people around them feel uneasy.

  1) What information do media companies use to create a demographic profile of their audience? -Name, age, dob, gender, education, social class, ethnicity, job/earnings/profession, home. 2) Why are media companies and advertisers increasingly using audience profiling and not just demographics? -It provides a much deeper, nuanced and data driven understanding of their consumers. 3) What are the seven different Pychographic groups?  -The aspirer, The reformer, The explorer, The mainstream, The struggler, The resigned and The succeeder. 4) Write a brief summary of what each Psychographic group is seeking or motivated by. -The aspirers are motivated by image, appearance, persona, charisma and fashion. An attractive pack is as important to them as its contents. Their core need in life is for status. -The mainstreams seek to respond to big established brands to family brands and to offers  of value for money. Their core need in life is for security. -The strugglers seek visual...

  age:17+ This because in the poster a young girl and a man have hold of a sword which may signify violence and because the show contains violence it might not be very pleasing for those younger than 17. gender: Men and Women This is because some action movies don't target a scpecific gender because as shown in the poster this series contains female actors. Education: collage/sixthform This is because this how contains a high range of features that aren't age appropriate for people under the age of 17 but there might be a low percentage of under age people who watch this series. social class: Middle class/Upper class I chose this because its less likely that the group of people that are lower class are going to be watching a Netflix series as it costs money to watch Netflix and its not cheap so its more for those who are making a good amount of money. Race: No specific race There is no specific race because anyone is able to watch this show without feeling a type of way because...

  1) First 10 questions 2) Poster Analysis 3)  Denotation and Connotation 4) Introduction to Photoshop 5) Mise-en-scene:   7) Camera Movement and Editing 8) Blog feedback and learner response